【新苗商】——每天为园林苗木界精英提供最新行业咨询，国家相关政策调整，苗木技术应用，苗木营销管理，苗木战略规划，等最新行业智慧文章。帮助你改变传统商业思维模式，引领苗木行业新潮流，让美丽中国的梦想真正实现！已有10万苗木同行每日阅读关注！
【新苗商】——每天为园林苗木界精英提供最新行业咨询，国家相关政策调整，苗木技术应用，苗木营销管理，苗木战略规划，等最新行业智慧文章。 Help you to change the traditional business thinking model, lead the new trend of the seedling industry, so that the dream of beautiful China really realized! There are 100 thousand seedlings to read daily.
一、先做“品”再说“牌”
First, do "product" and "brand"
注重苗木品种、品质才是最好的品牌，门面虽然好看，还是要靠门内的功夫来支撑。企业若有长远发展，做好苗木良种及品质自不待言。
It is the best brand to pay attention to the variety and quality of the seedlings. Although the door and face are good, it should be supported by the Kungfu of the door. If the enterprise long-term development, good seedling varieties and quality It goes without saying that.
二、创新是关键
Two, innovation is the key
苗木产业由于其发展特殊性，引进高新技术和先进营销理论思想势在必行。而当前现状是，整体创新能力不够，产业发展亟待升级。同行之间需要从恶意竞争向竞合、共赢升级，服务需要从单一服务向全程服务升级，市场营销需要从价格战、促销战向策划升级、价值升级，国际业务拓展需要从产品出口向技术出口、专利出口升级。
Because of the special development of the seedling industry, it is imperative to introduce high and new technology and advanced marketing theory. At present, the current situation is that the overall innovation ability is not enough, and the industrial development needs to be upgraded. Peer to upgrade from malicious competition to cooperative and win-win service, need to upgrade from single service to full service, marketing needs from the war of price and promotion planning to upgrade, upgrade the value, international business development needs, from the export of products export to export upgrading technology patents.
三、区域互补整合
Three, regional complementation and integration
当前，苗木产业大都集中在相对发达的东、中、南部区域省市，这些省市汇集了绝大多数的国内知名品牌和大量区域强势品牌，但强势品牌的成功也刺激了区域内小型公司如雨后春笋般的不断涌现。对于那些规模相对较小但已经经营多年、有一定竞争力的区域品牌，他们的存在迎合了市场追求质量合格、价格低廉产品的需求，将这类公司整合起来，既是大企业抓住机遇、加快自身发展的必然要求，也是在即将到来的品牌大战中未雨绸缪、盘活市场的明智选择。
At present, the nursery industry mostly concentrated in the relatively developed eastern, central and southern regions of provinces, these provinces from the vast majority of domestic well-known brands and a large number of strong regional brand, strong brand success but also stimulate the region such as small companies are appearing like bamboo shoots after a spring rain. For those relatively small but has been operating for many years, have a certain competitiveness of regional brands, they meet the pursuit of market quality and low price product demand, the company will integrate both large enterprises to seize the opportunity to accelerate the development of the inevitable requirement, but a wise choice in the upcoming brand war a rainy day, to revitalize the market.
在行业发展的现阶段内，政府相关部门和企业必须认识到，要想促进绿化苗木产业的长久发展，在建立完善的物流、售后服务、产品检验和认证等配套服务的同时，还要建设通用的交易平台和分销商渠道网络，使产品更加适应灵活多变的市场需求。
In the present stage of development of the industry, the relevant government departments and enterprises must recognize, in order to promote the long-term development of green seedlings in the establishment of industry, logistics, customer service service, product testing and certification services complete at the same time, but also to build a common trading platform and the dealer channel network, make the product more flexible the changeable market demand.