苗圃经营策略之“两降一保”

"Two reductions and one guarantee" of nursery management strategy

一降：降成本

First reduction: cost reduction

“第一个‘降”，就是降成本。在苗市低谷的当前，竞争压力越来越大。怎样在激烈的竞争中稳健前行，我认为首先要内部挖潜。挖潜就是挖掘潜力，向管理要效益。我对苗圃业务进行了全面的梳理，感觉还有很多潜力可挖，特别是在管理成本上。经审视，我们管理还比较粗放，不够精细，应该在降成本上下下功夫。”

"The first" reduction "is to reduce costs. At present, the market is under increasing pressure. How to move forward steadily in the fierce competition, I think the first thing is to tap the potential internally. Tapping the potential is to tap the potential and seek benefits from management. I have conducted a comprehensive review of the nursery business, and I feel that there is still a lot of potential to tap, especially in terms of management costs. After examination, our management is relatively extensive and not meticulous enough. We should make efforts to reduce costs. "

■ 首先，我制定了一系列的管理制度，如联责计酬制，把活儿包给员工，按工作标准进行考核，真正体现多劳多得，少劳少得，实现了工效挂钩。这样做，有效地激发了员工的工作热情，干活的积极性上来了，工作质量也提高了，当然，他们的收入也高了。这样做，少用了人，节约了成本。

■ first of all, I have developed a series of management systems, such as the joint responsibility and remuneration system. The work is contracted to the employees and assessed according to the work standards, which truly reflects that more work gets more, less work gets less, and the work efficiency is linked. In this way, the enthusiasm of the staff has been effectively stimulated, and the work quality has been improved. Of course, their income is also high. In this way, less people are used and the cost is saved.

■ 另外，我还大力使用园林机械，采购了挖树机等机械设备。园林机械不仅效率高，而且工作质量好，这样做又节约了不少人力。

In addition, I also use garden machinery and purchase mechanical equipment such as tree digger. Garden machinery not only has high efficiency, but also has good work quality, which saves a lot of manpower.

■ 此外，我们还制定了苗圃管理年历，加强了病虫害的防控工作，把关口前移，防重于治，这样做又节约了不少农药费和人工费。

In addition, we have also formulated a nursery management calendar, strengthened the prevention and control of diseases and insect pests, moved the gate forward, and put prevention more important than treatment, which saved a lot of pesticide costs and labor costs.

娄渊斌说，苗圃经营有很多文章可做，要想有好的收益，必须要精细管理、精打细算。

Lou Yuanbin said that there are a lot of articles to do in nursery management. If you want to have good profits, you must manage carefully and calculate carefully.

二降：降价格

Second, lower prices

娄渊斌的第二个“降”，就是降价格。“我们必须要审时度势，当前苗圃体量过大，供大于求是业内的共识。基于这点，我们要紧跟形势，顺着市场的频率走，主动调低苗木价格。我的苗子虽然品质不错，但我也不任性，主动放下身段，有利润就卖。我今年的经营目标是收支平衡略有结余。在大风大浪面前，活着是第一位的。”

Lou Yuanbin's second "reduction" is to reduce prices. "We must assess the situation. It is a consensus in the industry that the current nursery volume is too large and the supply is greater than the demand. Based on this point, we should closely follow the situation, follow the frequency of the market, and take the initiative to reduce the price of seedlings. Although the quality of my seedlings is good, but I am not willful, take the initiative to put down the body, profit on the sale. My business goal this year is to make both ends meet and have a slight balance. In the face of big wind and waves, living is the first thing. "

一保：保证资金链不断

First guarantee: guarantee continuous capital chain

“一保，就是保证资金链不断。苗木行业竞争激烈，可以说到了白热化的程度。此时的竞争，就是要看谁能挺得住，能熬得过去寒冬。我的公司有三块业务，一是苗圃，二是园林工程，三是园林资材。这两年，我实行了稳健的财务策略，把重点工作放在了保资金链不断上来。把园林工程和园林资材两个版块的利润拿出一部分来扩大再生产，把剩余的部分再加上苗圃的利润用作未分配利润，进行不断积累。此外，这两年，我没有盲目扩大规模，没有大笔资金支出，所以资金链是有保障的。”

"One guarantee is to ensure the continuous capital chain. The competition of nursery stock industry is fierce, and the degree of white heat can be said. The competition at this time is to see who can survive and survive the cold winter. My company has three businesses, one is nursery, the second is landscape engineering, the third is landscape materials. In the past two years, I have implemented a sound financial strategy, focusing on the capital protection chain. Part of the profits of garden engineering and garden materials are taken out to expand reproduction, and the remaining part plus the profits of nursery are used as undistributed profits for continuous accumulation. In addition, in the past two years, I did not blindly expand the scale and did not have a large amount of capital expenditure, so the capital chain is guaranteed. "